Media Plan

At M&M Marketing, we help clients to create media plans thas synergize both conventional and modern online media strategies. Our goal is to select the most effective and cost-efficient media for passing your brand’s message across to the audience. We work closely with top-notch creative and advertising agencies to create media and broadcast through a combination of selected channels in our media plan. The media channels we use include radio, television, print media, and digital media available through online channels.
At M&M Marketing, we help clients to create media plans thas synergize both conventional and modern online media strategies. Our goal is to select the most effective and cost-efficient media for passing your brand’s message across to the audience. We work closely with top-notch creative and advertising agencies to create media and broadcast through a combination of selected channels in our media plan. The media channels we use include radio, television, print media, and digital media available through online channels.

The emergence of intelligence tools has changed the landscape of media planning. Unlike our competitors, our team takes a scientific approach to identify your brand's audience and the types of media that resonates with them. Whether your ideal customers are online or fascinated with traditional media, we'll find that and reach out with your message. That is why our media plans are highly effective, engaging, and yields record-breaking ROI for our clients.

Sticking to your budget

The budgeting aspect of media planning is another area where we create value for our customers. We aim to maximize exposure while operating within the limits of our clients' budgets. To achieve this goal, we leverage relationships with our media partners to get the best possible deals for our customers. We understand the power of buying volumes and negotiate for the value that gives our customers an edge over their competitors. So we facilitate discounts, prime positioning, free inventory, and editorial exposure for our customers.

The process

Identifying goals, objectives, and creating templates for monitoring results and reporting are crucial aspects of our media plan. Although there are efficient tools for monitoring and reporting while using online media, this is not the case with traditional advertisements. To achieve our aims, we collaborate with advertising agencies to implement a feedback mechanism that allows us to collate data from traditional media campaigns. We leverage such data to create reports for clients and for continuous improvement to achieve better ROI from media campaigns.
Targeted Audience
Targeted Media
Investment in digital media