M&M Service
Paid Ads
Performance-driven paid media on Google, Meta, TikTok, LinkedIn, and Snapchat — engineered to convert spend into measurable revenue with full attribution, weekly optimization, and zero black boxes.
Get Your Media PlanWhy It Matters
Paid ads should earn revenue, not just clicks.
Paid ads are the only marketing channel where bad work costs you money in real time. A weak SEO month costs you opportunity. A weak paid month costs you your media budget — and then some, because every campaign you didn't optimize gave your competitors cheaper inventory. In Qatar specifically: ad costs on Meta and TikTok have risen 40%+ in the last 18 months. The brands still running paid ads the way they did in 2023 are paying double per lead and don't know why. The winners are the ones using server-side tracking, custom audiences from CRM, creative testing weekly, and proper attribution. That's the bar now — anything less is light setting money on fire.
What's Included
A paid-media stack engineered for measurable ROAS.
Audience research + ICP definition
Google Ads (Search, Performance Max, Shopping, YouTube)
Meta Ads (Facebook + Instagram + Reels)
TikTok Ads (Spark Ads, in-feed, Brand Takeover)
LinkedIn Ads (Sponsored, InMail, Lead Gen)
Snapchat + X (Twitter) Ads when relevant
Creative production (static, video, UGC, motion)
Landing page audit + conversion improvements
Server-side tracking + Conversions API
Custom audiences from your CRM data
Weekly optimization + creative refresh
Monthly ROAS + CAC reporting tied to revenue
What We Build
A revenue engine, not a media buy.
Most ad accounts in Qatar burn budget on traffic that never converts. Why? Generic audience targeting, weak creative recycled from a Canva template, broken landing pages, and conversion tracking that's been broken since iOS 14.5 — agencies just don't tell you. M&M rebuilds paid media around the metrics that actually move your business: cost per qualified lead (not cost per click), return on ad spend (not impressions), and customer lifetime value (not last-click ROAS). The stack: audience research grounded in your CRM data, creative production by our in-house team (statics, videos, UGC), platform-native ad copy in EN and AR, full-funnel tracking via GA4 + server-side events + Meta Conversions API, weekly optimization based on cost per qualified lead, and a monthly report that explains exactly which campaigns earned their keep and which got killed.
Let's start your project›FAQs
Frequently Asked Questions
What is the minimum monthly ad spend I need?+
We've launched profitable campaigns on QAR 3,000/month for niche local businesses. Realistically, QAR 8,000–15,000/month is where Meta + Google start working together meaningfully. Competitive categories (real estate, automotive, education, B2B services) usually need QAR 20,000+/month to outbid the established players. We won't take a client where the budget can't generate ROI — we'll tell you straight.
How do you measure ROI on paid ads?+
We track three layers: (1) Platform metrics (CPM, CPC, CTR) — useful for diagnosing creative; (2) Funnel metrics (cost per lead, cost per qualified lead, cost per opportunity) — the day-to-day decision metrics; (3) Revenue metrics (CAC vs LTV, ROAS, payback period) — tied to your CRM data. You'll see all three in the monthly report. No vanity metrics.
Do you produce the ad creative or do I need to?+
We produce everything in-house — statics, motion graphics, video shoots, UGC-style content, Arabic adaptations. That's actually our biggest competitive edge: most Qatar agencies outsource creative to freelancers, which means slow turnaround and inconsistent quality. We can ship a new creative concept within 48 hours and run weekly creative tests because the team is in our office.
What if my ROAS isn't where I want it?+
First we diagnose — is it creative, audience, landing page, offer, or attribution? Each has different fixes. We never recommend just spending more to mask underperformance. If after 90 days we can't get you within 80% of your ROAS target, we'll have an honest conversation about whether paid is the right channel for your stage and category — and recommend something else if it isn't.
Let's Talk
Get Your Paid Media Plan
Share your goals and current ad spend — we'll send a media plan within 24 hours.
Ready for paid ads that actually pay?
Free 30-minute paid-media audit. Share your goals and current ad spend — we'll come back within 24 hours with a media plan, expected ROAS range, and the first three creative concepts to test.
Get My Paid Media Plan›